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Friday, October 9, 2026
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TikTok Provides Users Power to Decrease AI-Generated Content in Their Feeds

The platform is rolling out a fresh option that permits them to reduce the volume of artificial intelligence-produced media appearing in their timelines. This initiative comes as the service disclosed that it currently hosts in excess of 1 billion content made with AI.

Testing and Rollout

This change is undergoing trials over the coming weeks before a widespread release. This development comes amid a increase in content created by AI, spurred by new AI video creators.

AI Proliferation Online

Recent reports that almost one in 10 of the most rapidly expanding content creators on a popular video site primarily display clips produced artificially. A considerable share of this material is classified as “AI slop”, a term for poor-quality, factory-style content that is frequently nonsensical or dreamlike.

“We know from our community that a lot of users enjoy content created using AI tools, ranging from computer-generated images to informative clips, and we intend to give people the power to adjust the amount of that, depending on their own likes,” stated a spokesperson.

Volume and Proportions

TikTok announced that there are currently over a billion videos on its service identified as made with AI. Overall, in excess of 100 million videos are uploaded to the service daily, making AI-generated material a limited part of its complete catalog.

How to Adjust Settings

Users will be capable of reduce or increase the level of AI content they view by using the topic control feature in the platform and picking “AI-generated content”. Additional categories that can already be controlled under the setting encompass politics, style, aesthetics, and dance.

AI Disclosure Rules

Its policies require creators to label lifelike artificially created content, and it bans dangerous deepfakes of well-known individuals or critical incidents. Any believable AI video that is without a tag can be taken down under its community policies.

In addition, the app will from now on attach an artificially created watermark to content produced via its built-in AI features, or detected by an cross-platform project for spotting artificial media. This step is intended to help prevent users from attempting to bypass the disclosure requirement.

Educational Initiatives

The company is furthermore launching a $2 million AI literacy fund for experts and organizations to produce learning resources about using AI responsibly. This program will assist educational bodies specializing in training computer science.

Content Safety Approach

The video-sharing app has defended its moderation strategy, following debate over proposals to lay off numerous review team members in the UK. It is planning to eliminate a significant number of roles in its user protection division in its British office, with worker representatives and digital protection specialists voicing alarm that humans are being replaced by AI moderation.

A company official stated that human moderation would remain essential, but AI can protect employees by filtering out the most harmful content before it has to be seen by humans. TikTok reported a notable drop in disturbing and violent content handled by safety staff over the previous year due to the use of its AI tools.

We believe it is crucial to combine people and machines to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we additionally believe it’s very important to reduce exposure to unsafe media as swiftly, which is the area in which a significant AI assistance is really helping us operate efficiently.”
The writer

Mario Miller

A Swedish writer and philosopher with a passion for exploring cultural narratives and ethical questions in modern society.

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